Alexre87’s Weblog

Glamorous Directing

October 16, 2008 · Leave a Comment

The brunette beauties, Courtney Cox and Demi Moore, have kicked off their directing careers. According to In Touch Weekly Magazine, both ladies participated in Glamour Magazine’s  “annual Reel Moments event.” It was hosted for women to “adapt and direct films” on stories by the magazine readers. This was the first time either had ever directed, and it was a great success. This could be the start of a new interest and career as In Touch Weekly reported that Cox “would do it again in a heartbeat.” Moore described the experience as “a tremendous gift to have the opportunity to direct.”

I think it’s great the way the press is revealing the actress’ desire and positive feedback on their directing experiences. Courtney Cox and Demi Moore’s energy and excitement are  great tools to get the public interested in their work. It is not everyday that you hear about a prestigious female director. Therefore, as their publicist, I would try to get them maximum coverage from popular female media outlets like the Ellen DeGeneres Show or The View. If these talk shows provide awareness and attention, then their chances of being successful in another film will be much higher.

Any woman would enjoy supporting the films especially since the directors were motivated by an event designed by Glamour. The films are also based off of reality which women would be able to connect with and enjoy watching. Once they have received enough attention and press on these short pieces, they will be strong enough to start directing masterpieces on their own. The publicist’s job is simple: by promoting Cox and Moore’s positive attitudes and making women’s directing appealing, there will be a significant change and appreciation to our female’s Hollywood directing industry.

→ Leave a CommentCategories: Uncategorized

Fish Out of Water

October 10, 2008 · Leave a Comment

People.com

Eight time gold medalist, Michael Phelps, did not throw in his towel after collecting his winnings at the Beijing Olympics. The champion has not only impressed America with his athletic ability, but now, he is adding acting and television to his career. “OMG!” gossip blog reveals that Michael Phelps is filming with HBO’s “Entourage.”

He was asked to guest star on the show, and luckily, it happened to be one of his favorites. He has a very small part and plays himself. In the gossip blog article, it describes another cast member calling him “golden in front of the camera” and emphasizes his acting positively. This feedback from the actors gives us another wonderful reason to love the Olympian.

This is a reoccurring trend as Olympian gymnast, Nastia Liukin, will be on the show “Gossip Girl” according to Access Hollywood. Too bad actors cannot switch over to performing athletics and winning gold medals any time they want.

As if press could not get any better for Phelps, Castina, author of popcrunch.com, tells how Demi Moore and Ashton Kutcher “want to produce a reality show staring the champion swimmer. The proposed unscripted program will feature the 23-year-old Baltimore native as he goes about his daily life as a freshly-minted sports icon.”

From a publicist’s viewpoint, this new path is a great strategy for Phelps. He was everyone’s favorite athlete to watch during the 2008 Olympics, so why not pursue his television career in another way? Plus, now fans will not have to wait four more years to enjoy watching him. This is a positive public relations move by broadening his talent. Ratings of the already popular “Entourage” will definitely increase because of the swimmer’s presence which will benefit them mutually.

→ Leave a CommentCategories: Uncategorized

Walking the Walk

October 2, 2008 · Leave a Comment

The Insider

Leighton Meester: the perfect role model for the “less fortunate” Britney Spears and Lindsay Lohan. She never ceases to amaze me as she stomps against domestic violence at Marshall’s 15th Annual Shop Til It Stops Charity Fashion Show event in Union Square. Marshall’s stores across the United States “will donate a dollar of every shoe purchased between Oct. 2-16 to domestic violence charities,” says writer Castina of popcrunch.com. According to Emmet Sullivan of People Magazine, Meester believes, “no matter who is affected by domestic violence, I take it personally, so I think it’s partly my responsibility to talk about it.” Unlike others, she is using her fame and kind heart to end domestic violence and hopes to make everyone more aware. Not only was she seen supporting the cause, but she even donated a pair of her own Stuart Weitzman shoes.

With all of the negative press floating around about drugs and sexuality, it is outstanding to see the young celebrity taking action against a serious issue. Leighton Meester’s publicist has done a fantastic job portraying her client in a positive light.  I like the way the celebrity appeared at the event, contributed, and spoke about her feelings for the cause. It was simple and easy. She deserves respect for saying it is her “responsibility” because she knows as a celebrity, she has influence over the world.

Sullivan of People Magazine, also reveals that she “appreciates wearing jeans and a T-shirt in her daily life” compared to the dazzling outfits she struts on “Gossip Girl.” This extra tidbit makes the public proud to see a star enjoying the comfort of the real world. It illustrates that Meester is down-to-earth and just like one of us.

Congrats to her publicist! What could be better than making the public adore Leighton for her genuine and easy-going personality? I would definitely keep promoting her charity work and “innocence.” At this rate, with such a good image,  she could even start her own line of shoes or makeup that would help benefit domestic violence. This would keep her in the spotlight and increase her fans’ loyalty. Lindsay Lohan’s publicist wish she would of thought of this!

→ Leave a CommentCategories: Uncategorized

Don’t “Shake it Off,” Pack on Some Lbs.

September 25, 2008 · Leave a Comment

Access Hollywood

“Beverly Hills 90210″ actress’ too skinny? How could that be? I thought all celebrities had responsible trainers and nutritionists. Apparently, the anorexic thinness is not in style. The CW actresses, Shenae Grimes and Jessica Stroup, are being criticized for being too thin.  According to US Weekly magazine, “Stroup is 5-foot-8 but weighs 100 to 105 pounds,” and “Grimes is 5-foot-3 and stands at a mere 90 pounds.” Even their male costars think it is problematic and unattractive. In an era where everyone strives to look their thinnest and like pop-stars, it says a lot when the producers of the show are worried about something other than their ratings.

There are rumors that the girls have never been seen eating, but costar, AnnaLynne McCord, reports to “Access Hollywood” that “we eat in each others trailers and I’ve seen them enjoy pork chops…” The article even says that their representatives had no comment. Now what kind of publicists do they have working for them when they cannot even come up with some clever explanation?

As their publicist, I would make sure the reporters and paparazzi took snapshots of the girls eating outside the show. Dinning with friends or grabbing a Pinkberry after work would be a great solution to prove they are fighting the rumors.  They need to prevent photographs of them in mini outfits that highlight their bones and thinness. The publicist could also show the two celebrities at a charity event or helping out the public to divert attention away from their weight. If they are seen helping out the community, then the public will start talking about that and not be obsessive over their weight situation.

Also, Shenae did a horrible job of defending herself by saying that she “shakes it off.” She should have described the hard working hours and late nights on set. Stress and busy schedules definitely are excuses for eating less and losing weight. Blaming her weight loss on her atmosphere would have been more acceptable. She should explain that she has not had enough time to balance her health habits and that she is working on it now that the season has aired.

In the mean time, girls, try to eat some food. At least start munching on carrots for a source of Vitamin A. You’ve made your point that you can be the skinniest and make it onto covers of magazines, but lets be serious and get healthy.

→ Leave a CommentCategories: Uncategorized

Take A Chance on Pierce

September 16, 2008 · Leave a Comment

The New York Times

Movie critics are in disbelief. Despite harsh reviews,”Mamma Mia!” is the  the third highest grossing movie musical of all time. This should come as no surprise considering the dynamic cast and the spirited song and dance sequences. Meryl Streep’s youth and spunk light up the set. Paired with Amanda Seyfried, the two “take it all” or save the movie for that matter. They explode into song, dance the days away, and transition light-heartedly from one scene to the next. The relationships between the women and girls hysterically enlighten the mood and keep everything upbeat and euphoric.

Unfortunately, the reviews ripped the cast of “Mamma Mia!” into shreds. There must have been “something in the air that night.” It is always a risk to produce a movie musical, and everyone had high expectations. The New York Times movie review by A. O. Scott, harps on the fact that it is “clumsy,” “shoddy,” and contains “mismatched shots.”

If I were the publicist, I would use these critiques to my advantage by promoting the movie as goofy, laid back, and oozing with entertainment. Despite the film missing what the critics were looking for, it is a feel-good,  high-spirited flick that brings joy and laughter. I think promoting the “silliness” of the prestigious actors, Pierce Brosnan and Meryl Streep, would prevent the heavy bashing from the critics. If they had expected the movie to be a wild, exciting, and juvenile movie, then the ratings would have boomed.

To make this movie a more successful hit, I would have emphasized the way the fantastic cast clowned around together, creating laughter and cheer. I would highlight the fact that these actors have never participated in a movie like this musical. This movie forces you to forget problems and stress because you cannot stop giggling at the poor singing performance by Pierce Brosnan  or the sixty-year-old Meryl Streep jumping around in overalls. Go treat yourslef to this exceptional musical and you’ll be “having the time of your life!”

→ Leave a CommentCategories: Uncategorized

Miranda Reaches New “Heights” at the Tony’s

September 9, 2008 · 2 Comments

“In the Heights” wins Best Musical at the 2008 Tony Awards! This Latin-pop Broadway show tackles emotion, love, family, and hard work in the Manhattan barrio of Washington Heights. Lin-Manuel Miranda, the composer and star, proves dedication can help anyone be successful, no matter his roots. He worked on this masterpiece for several years and produced about five different drafts. The upbeat mix of salsa, hip-hop, and clever song lyrics draws the attention of diverse audience members into the many worlds of “the Heights.” 

As a publicist, I believe immigrants from all over can relate to the hardships exemplified here in trying to  raise a family in America. New York City is a melting pot of all kinds of nationalities and travelers. I would promote this show to any tourist or local because Miranda’s lyrics playfully spin on other backgrounds.  The freestyle rap and Broadway-style singing work together beautifully to attract all ages. Web site ads placed online and aiming at travelers to New York City will grab the attention of visitors from any country. Just try leaving the theater without singing the catchy tunes or dancing through the crowded streets of Time Square!

I also believe students are a great target for “In the Heights” due to the inspiring message displayed on and off the stage. It is true; you can surpass any obstacles in this world to accomplish your goals! With all of the starving artists and students in the city, luckily, there are great student discount tickets available for purchase. ¡No me diga!

→ 2 CommentsCategories: Uncategorized